Music Festivals Immune to Bad Economy
Music festivals across the US, such as the Coachella Valley Music & Arts Festival and the Sasquatch!, sold out in a matter of days. This is in spite of the fact that the concert industry overall had a bad year in 2010. Unlike music tours and concerts, music festivals are thriving.
The difference is probably due to the fact that festivals create a more eclectic experience and offer a variety of bands. Festivals like Stagecoach, Rock on the Range, and Lollapalooza set attendance records last year, while high-profile tours like the Jonas Brothers and American Idols Live struggled with slow sales, cancellations and postponements. The founder of the Bamboozle festival compared themselves to Walmart and Costco of the music world, in that they provide such a wide variety of entertainment at a value price.